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Mug, vase and candlestick in the series Eva from Bjørn Wiinblad
About Bjørn Wiinblad

For the love of lavish

Bjørn Wiinblad – a story about an artist with a thousand faces

Bjørn Wiinblad (1918–2006) has been described as an artist with a thousand faces because he kept reinventing himself so that he could find new places and new materials to decorate. These include his finely decorated pottery, his imaginative theatre settings and tapestry, his smiling girls such as Eva and Rosalinde, the posters that you will never quite finish exploring and, not least, his candlesticks, glasses and bowls. All of them are infused with a joie de vivre and energy that are unique in Danish – and international – art and design.

Let in the magic and joy

Bjørn Wiinblad’s joy of creating was eclectic. He painted oriental, opulent ladies and quirky fabled animals – and spread joy, magic and imagination among the people at a time when minimalism was at its most dominant. Wiinblad’s brush swept into every nook and cranny of his art, and his urge to decorate kept him at the brush for life.

His unstoppable craving for creativity, his opulent oriental style and boundless talent made him a world artist like no other in Denmark, and today the tale of the cheerful multi-talented artist is celebrated in Bjørn Wiinblad’s authentic magical world and in a modern, functional style.

Bjørn Wiinblad with brush in front of painting with a wealth of colors

A story about the artist with a thousand faces

Bjørn Wiinblad (1918–2006) began his artistic career as a typographer, but over time developed into an absolute top-class Danish artist in Danish art in a wide range of materials and formats.

But it was Wiinblad’s pottery, frames and candleholders in particular that made their way into Danish homes with their distinctive lines and a look that differed starkly from the rest of the Danish design style.

Childhood – The young artist in a political family (1918–1927)

Bjørn Wiinblad was extremely hard-working, which is why he was not only a good businessmanm but also became one of the wealthiest Danish artists in the 1960s and 1970s. So wealthy that for a while he had seven homes - in Denmark, in southern Germany and in Switzerland, which he used as a base when travelling around for his commissions, or when he took his friends on long opera and cultural journeys.

Nobody had expected this to be the case for the young Bjørn Wiinblad when he debuted in 1945. And certainly not when he was born in 1918 in Østerbro, Copenhagen, in a family that was preoccupied with politics and social conditions.

His father, Otto Wiinblad, sat in Landstinget  for the Social Democrats, and his grandfather, Emil Wiinblad, was, in his time, editor of the Social Democratic newspaper and for a while also elected for the Landsting. Bjørn Wiinblad’s mother was called Ebba Wiinblad and she kept the family together, ensuring that the whole family, which included Bjørn’s sister Ulla, still took time out to spend in their summer cottage in Hvidovre every summer. Ebba Wiinblad sewed and pickled while the men discussed politics – including with Denmark’s Prime Minister Thorvald Stauning, who was a regular guest of the family until his death in 1942.

However, one little man in the family didn't want to discuss politics. That was Bjørn Wiinblad. He preferred to draw and paint, and over time he also began to write short stories.

Bjørn Wiinblad was a dreamer and had no ambition whatsoever to enter politics. Instead, he found joy in art and creativity.

Mugs with pencils, brushes and other painting equipment on board at Bjørn Wiinblad

Early youth – The difficult learning period (1928–1937)

Bjørn Wiinblad became world famous for his imaginative drawings and decorations filled with romantic girls, legendary figures and wonderful patterns. But before he was able to unleash himself as an artist, he had to attend the Technical School in Frederiksberg, where he trained as a typographer.

He had told his father that he wanted to be an artist, but his father insisted that he first pursued an education that would ensure him a fixed monthly salary. So in 1935, Wiinblad embarked on his education to become a typographer, and even though he could see the sense in learning a proper craft, he didn't enjoy the typographer environment.

The Royal Danish Academy of Fine Arts – An artist is born (1938–1947)

In 1940, Wiinblad was a newly qualified typographer and had he followed the usual path, he would soon have found a job as a printer or compositor in a newspaper. But he couldn't let go of the idea of working with art – and preferably as an illustrator, so in 1940 he started studying at the graphic school in the Royal Danish Academy of Fine Arts. Wiinblad began by following his professor Aksel Jørgensen’s tight graphic style, but soon began looking for a place where he could fully unfold, lose himself in his imagination, and draw elf-like figures, women with almond eyes and beautiful flowers.

He found the answer in ceramics, which fellow student Lars Syberg introduced him to in around 1943. Syberg had his own workshop in Taastrup and invited Wiinblad to try his hand at ceramics. It turned out to be the right thing to do. When Wiinblad wasn't studying at the Academy of Fine Arts, he unleashed himself in Lars Syberg’s workshop. He couldn't twist or shape the ceramic, but he could decorate it and was particularly enthusiastic about working with the old cow horn technique, filling a cow's horn with colour and applying it to a pot or dish. This gives a particularly fine line and requires a steady hand.

In 1945, Wiinblad graduated from the Royal Danish Academy of Fine Arts, and that same year he debuted with a comprehensive exhibition in the small Binger gallery in Palægade in Copenhagen.

In addition to displaying a wealth of ceramic pots, dishes and bowls, he exhibited drawings, posters and illustrations for the book Aladdin and his magical lamp. The exhibition became a major attraction, and Wiinblad sold art worth 1000 kroner from day one. However, the most important thing about the exhibition was that he met a number of people who could soon get him started making even more ceramics and drawing even more posters. These included Jacob E. Bang, who had just become creative director of the small pottery factory, Nymølle. He quickly became friends with Wiinblad, and Jacob E. Bang soon hired the young Wiinblad to work for Nymølle, which in the years that followed led to a wealth of plates, bowls, cups, dishes, ashtrays and candleholders adorned with Wiinblad’s drawings flowing out the workshop.

This is how Bjørn Wiinblad came to be in every Dane's home – most people were able to afford the goods that came from the factory. His art reached ordinary people and that’s what he really wanted – allowing as many people as possible to enjoy the imaginative and opulent design he’s still known for.

Brushes in mugs seen from above on a table at Bjørn Wiinblad's home
The Blue House, Bjørn Wiinblad's private home and studio

Bjørn Wiinblad – Historical timeline

1918
Bjørn Wiinblad was born in Copenhagen in a family consisting of mother Ebba, father Otto and big sister Ulla.

1935-1939
Wiinblad began his apprenticeship as a typographer and then attended the typography course at Frederiksberg Technical College.

1940–1943
He graduated from the Royal Danish Academy of Fine Arts. Wiinblad first dreamt of becoming an illustrator, but before he would get that far, he discovered a love of ceramics.
Set-up with Eva vase from Bjørn Wiinblad

For the love of lavish

With his magical expressions, distinctive lines and vibrant colours, Bjørn Wiinblad is an unparalleled Danish design story. The whimsical faces and imaginative motifs of this multi-talented artist still fill homes and spaces around the world today with joy and energy.

The opulent ladies and cunning fabled animals, the graceful pottery and the magnificent candleholders, glasses and bowls, all of them represent Bjørn Wiinblad’s originality and love of play through their detailed patterns and decorations. An unparalleled creative talent that remains unique in Danish design and expression.
Eva vases from Bjørn Wiinblad on shelf with blue background

Lively and generous artist

Wiinblad’s joie de vivre is exactly what we want to bring to our contemporary designs. And a design that perfectly reflect that joie de vivre is the Guirlande Christmas dinner service. With its fusion of crisp white porcelain and red drapes, the dinner service exudes modern Nordic tradition – but also the playful and imaginative world that Bjørn Wiinblad is known for. Christmas is full of traditions, but it’s mainly a celebration of love. And where there's love, there's Bjørn Wiinblad.

Bjørn Wiinblad followed his own path. Not just in Denmark, but all over the world with a colourful personality and generosity that was expressed in both personal relationships and in his detailed and diverse designs. He was quite simply great company, sharing stories, dinner parties, gifts and joie de vivre to the delight of family, friends and others who were lucky enough to cross his path.

It is precisely this kind of feeling that we want to create with our products. Because everyone deserves to have a bit of Bjørn Wiinblad’s magical joy in their lives.

Our special traits

Vase in the Eva series from Bjørn Wiinblad

Joie de vivre in every detail

Bjørn Wiinblad was a lover of life, and his designs are synonymous with joie de vivre. That’s it. The joyful motifs, the beautiful details and the wonderful colours are genuine and reinvented joie de vivre, which fills homes and rooms. This joie de vivre shines brightly from the top of Bjørn Wiinblad’s sweet tealight holder and in the Guirlande series with its wonderful Christmas feel. He loved candles, good food, good company and the joy of giving – everything that Christmas in particular is all about – and the Guirlande series is a fine example of how Wiinblad’s designs manage to add a little extra magic to the atmosphere with the detailed and colourful decorations and motifs.
Colorful cups from Bjørn Wiinblad

Imaginative design

In a “Bjørn Wiinblad” design, the imagination knows no bounds. The design’s fairytale language always sparks joy and you can't help but explore the many details. Whatever the motif, Wiinblad’s style was vibrant, imaginative and bold. We have taken these elements further in a modern interpretation of Bjørn Wiinblad’s beloved motif, the Eva vase. The vase is made of shiny glazed ceramic with colourful decals and is inspired by Wiinblad’s original vases, which had wide heads with floral decorations and a cone-shaped body. His imagination also comes to light in the Symphony collection, which pays tribute to Bjørn Wiinblad’s creative diversity. Here are some of the most beautiful components of his enchanting style have been orchestrated in a new symphonic whole. Symphony is inspired by music’s ability to convey emotions and stories, and the circular, rhythm and repetitions that characterise a piece of music are also typical of Bjørn Wiinblad’s imaginative design.
Eva vases from Bjørn Wiinblad

Character in each line

The smile, nose, eyes... Wiinblad’s lines are full of character and easy to recognise whatever the material. Regardless of the design, product and series, the artist’s design style is a unique beacon of Danish design. And our reinterpretation of the Eva vase is also a good example of this. The delicate face is from Wiinblad’s original line and the dress pattern is an interpretation of Wiinblad’s illustrations. The recognisable look is also evident in the Guirlande series, which, with its fusion of crisp white porcelain and red drapes, exudes modern Nordic tradition. Back in 1954, Bjørn Wiinblad said: “I don't understand why nothing more is being done to cheer people up with colour in everyday life." For Wiinblad’s art was about joy and harmony, and he had the ability to draw a line that was both harmonious and friendly. This is how he created his carefree paradise that is both calming and makes you smile.
Sumptuous candlesticks from Bjørn Wiinblad on table

Lavish in full bloom

Bjørn Wiinblad’s magical motifs and opulent decorations are unique down to the smallest detail. The magical expression, the characteristic lines, the incredible array of colours – the Bjørn Wiinblad brand has eventually become an unrivalled chapter in Danish design history. That’s also why the classic and recognisable whimsical faces and imaginative motifs can be found in homes around the world to this day. With creative diversity and rich detail, Bjørn Wiinblad’s motifs unfold in full bloom and enchant us time and time again. He is still able to invite new and old admirers to experience his magical world – and proves that Bjørn Wiinblad was a true master of maximalism. A love of opulence is something we always stick to and work from. It's what defines us.

Explore Bjørn Wiinblad’s design universe

Stories
The Blue House, Bjørn Wiinblad
Guided tour of the Blue House
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