1932
Kay Bojesen opened a basement shop and workshop on Bredgade 47, just near Amalienborg. For the next 26 years, he would work in the store, with Mrs Erna in the front, and himself in the back, coming up with new ideas. The basement shop was a mecca of toys, silverware, wooden bowls and plates. The rattle, the first classic toy for children, was created the same year. The dimensions made the rattle easy to hold in little hands, while the ball in the middle of the rattle flicked back and forth and spun around much to the baby's delight. The rattle was made of unpainted wood, because Bojesen believed that it let the imagination run free.