Our winning aspiration
Vision & Mission
Solid Nordic foundation – strong international outlook
For many years, Danish design has been internationally recognized for its stringent design language and focus on functionality. Born out of this tradition, Rosendahl Design Group has exported Danish design primarily to Northern Europe as well as to Japan and the United States since the end of the 1990s.
While consumers previously orientated themselves primarily in physical retail stores, shopping for design items has become much more fluid today. Not only has an increasing share of sales gone digital, it takes place on mobile platforms and it has become a natural expectation of end customers that they can freely access products directly from the manufacturer or from retailers, at any given time.
Knowing where to go. And how to get there
Evolving our company from a traditional wholesale business to a fast paced two-gear company, engaging frequently with end consumers as well as wholesale, we initiated a transformation of Rosendahl Design Group in 2020. Progressing according to plan, the transformation will take us from a primarily Nordic player to a truly global company as we are scaling up significantly within digital technologies supporting our international expansion and growth for both wholesale and e-commerce.