RESPONSIBILITY IS AN INTEGRATED PART OF OUR DESIGN PRINCIPLES
When developing new products, or improving existing ones, our design principles support us in making the right decisions taking the full lifecycle of the product into consideration. Read more about the 6 principles below.
1. The product is relevant
2. Materials with respect for natures resources
3. Production processes in harmony with earth
4. The products are distributed responsibly
5. Design that endures
6. The products have an afterlife
A new product must always add essential value because it features a new function, improvement on existing design, use of responsible materials, more responsible manufacturing practices, or draws on the talents of a new generation of Danish designers. There is always a balance between respect for the design heritage, a timeless aesthetic, and an uncompromising commitment to functionality, availability for the many, and creation of value for society.